Cookie Policy

Last updated: January 15, 2026

This Cookie Policy explains how Finanovax S.A.P.I. de C.V. uses cookies and similar technologies when you visit our website finanovax.com. It informs you about what these technologies are, why we use them, and how you can control them.

1. What are cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently and provide information to site owners.

2. Types of cookies we use

Our site uses the following cookie categories:

Essential cookies (always active)

These cookies are necessary for the basic operation of the website. They include cookies that store your consent preferences and language settings. Without these cookies, the site cannot function properly.

Analytics cookies (require consent)

We use Google Analytics 4 (GA4) to collect information about how visitors use our site. This data helps us improve the structure and content of the site. Information is collected in aggregate and anonymous form.

Advertising cookies (require consent)

We use Google Ads to measure the effectiveness of our advertising campaigns and display relevant content. These cookies track user activity to deliver personalized ads.

3. Google Consent Mode v2

Our site implements Google Consent Mode v2, a system that manages the behavior of Google tags based on your consent preferences. This means that:

• Before you grant consent, Google Ads and Google Analytics signals run in restricted mode, without storing tracking cookies.

• The following consent signals are managed independently: ad_storage (advertising storage), ad_user_data (user data for advertising), ad_personalization (ad personalization), and analytics_storage (analytics storage).

• When you reject cookies, Google uses modeled data (without personal identification) to maintain basic measurement functions.

• Your consent choice is stored locally in your browser and is automatically reapplied on future visits.

4. How to manage your preferences

You can manage your cookie preferences in the following ways:

• Cookie banner: When visiting our site for the first time, a banner will appear that allows you to accept all, reject all, or manage your cookie preferences individually.

• Browser settings: You can configure your browser to block or delete cookies. Please note that this may affect the site's functionality.

• Clear local storage: If you delete your browser's localStorage data, the cookie banner will reappear so you can update your preferences.

5. Third-party cookies

Our site may load resources from the following third-party providers, who may set their own cookies:

• Google (Analytics and Ads): Subject to Google's Privacy Policy (https://policies.google.com/privacy)

These third parties operate under their own privacy policies. We recommend reviewing them to understand how they handle your information.

6. Cookie retention

• Essential cookies: session duration or up to 1 year

• Analytics cookies: up to 2 years

• Advertising cookies: up to 1 year

• Consent preferences (localStorage): no automatic expiration, persistent until deleted by user

7. Changes to this policy

We reserve the right to update this Cookie Policy. Any modifications will be reflected on this page with its corresponding update date.

8. Contact

If you have questions about our Cookie Policy, contact us at:

• Email: privacidad@finanovax.com

• Phone: +52 (55) 4170-8923